One of the fun things when designing or redesigning your website is the decision as to what colour scheme to go with. There are times that I have a hard time deciding on things like this when it's for my own website.
Colour Is Important
After doing extensive reading online with regards to colour, I found it amazing how much psychology is involved. One thing I did notice though, is that research and articles that talk about this very topic seem to have a common consensus when it comes to colour. You will discover that everyone talks about what women and men like in colours with references to research that was done in the past. Usually, the common questions are:
- What colour to use for websites?
- What colour is best for engagement?
- How many colours should I use?
However, colour is important because it helps with branding, colour helps to make your website visitors feel welcome, creates consistency, and it can even enhance the message you are trying to convey to others. This could include whether it's information that you provide to others, selling products, or even services.
The most liked colour for both men and women is apparently blue. Second to blue is green (for men) while purple is (for women). Of course, even if this is used as a guideline for colour choosing, it's OK to break the rules a bit.
For myself, I used a nice online Adobe Colour tool that worked well. I spent hours playing with so many combinations.
My Colour Choices
The one thing I am sure of, white and greys are an absolute definite. However, when it comes to the accent colour, I've come up with five possibilities—see further below. I would love to hear your opinion on which colour palette you think I should go with?
Colour Option 1 (Current)
Colour Option 2
Colour Option 3
Colour Option 4
Any feedback you may have, feel free to comment below; I would love to hear your thoughts. If you have an alternative colour or even a mix-and-match to consider, please let me know in the comments — just no neon colours please :)